To support the launch of Dreamy's new app — which matches users with their ideal mattress based on height, weight, and age — a character-driven animated campaign was developed to embody the brand’s slogan: "Dream Better."

A sweet, sleepy baby cow was created to reflect the campaign’s cutesy, cartoonish voiceover. The cow is designed with rounded features, a chubby body, lopsided ears, and big dopey eyes to project warmth and approachability without being too childish. The illustration is rendered in Dreamy’s signature grey, as well as black and white, with accents in the brand's blue palette (eyes, ears, tail tip, and hooves), linking the character visually to the brand identity. This also establishes a unique character that belongs to the Dreamy brand.

The cow is rigged and animated to express playfulness and youth, eventually becoming drowsy as it says the campaign tagline: "I can’t stop dreaming about you." The animation unfolds in a night sky, reinforcing the dreamlike quality of the campaign. As the cow grows sleepy, the camera zooms out to reveal a bedroom scene where a person is asleep, with the night sky visible through the window. The bedroom incorporates brand colors and features subtle nods to “Hey Diddle Diddle” —positioning the cow in a moonlit context that appeals across all age groups. This connection enhances the whimsical, dreamscape narrative while reinforcing bedtime and mattress imagery central to the product offering. The scene fades into the grey brand color, creating a soft, ethereal transition to the Dreamy wordmark and the brand slogan: “Dream Better.” This animation ties together the app, product, and brand narrative into a cohesive, emotionally resonant campaign designed to appeal to both functionality and fantasy.