BRAND IDENTITY SYSTEM
PETITS COEURS
Petits Cœurs (French for “Little Hearts”) is a thoughtfully curated private childcare facility that required a full visual identity system, including logo design, business cards, informational materials, poster design, and merchandise to support the launch and promotion of its services.
The brand is rooted in values of love, curiosity, and infinite possibility, which informed the overall design direction. Petits Cœurs aimed to communicate warmth and organic care while also establishing a refined, pedigree-inspired aesthetic that reflects its commitment to quality and excellence in early childhood care. The identity was developed to balance a professional, elevated tone with a modern, approachable, and child-friendly visual language.
This duality is expressed through a system that combines nurturing and inviting qualities with a structured and considered design approach. The final identity blends warmth, clarity, and sophistication, supporting the brand’s goal of creating a space where children can grow, explore, and thrive. It communicates trust, care, and a sense of openness and possibility.
Sam K (Founder, Petits Coeurs)
Client:
Brand Identity
Logo Design
Business Card
Poster Design
Informational Package
Merchandise Designs
Informational Package
Deliverables:
Brand Identity System
Primary Logo
Other Colour Variants
Primary Logo
Other Colour Variants
Colour Palette & Typography
Brand Applications
Business Card
Poster
Informational Package
Kind Words from the Client:
Working with Fran on the brand development for my daycare business, Petits Cœurs, was an exceptional experience from start to finish. She has a rare ability to truly listen and translate vision into a brand that feels both authentic and elevated.
Fran guided me through the entire process with clarity, creativity, and strategic insight. She didn’t just create a beautiful brand — she built one that clearly communicates trust, warmth, and professionalism, which is essential in early childhood education. Every element felt intentional and aligned with our values and audience.
What sets Fran apart is her thoughtful approach and attention to detail. She made the process feel collaborative, empowering, and surprisingly effortless. I walked away with a brand I am genuinely proud of and confident presenting to families. I would wholeheartedly recommend Fran to anyone looking for meaningful, strategic brand development. She is incredibly talented, professional, and a true pleasure to work with.
SAM K, PETITS COEURS FOUNDER