This project involved designing a fictional e-commerce website as part of a creative brief, with the goal of developing the full digital identity of the brand — from visual branding to user interface design.

The brand, titled Comfort Zone, is a modern online furniture store centered around the values of quality, comfort, and innovation. The website was designed with a clean, responsive layout that presents a full range of shopping options, including a seasonal Fall Lookbook highlighting current interior design trends. Key features included an integrated Instagram community hub and a user-generated content campaign using the hashtag #mycomfortzone, which encouraged customers to share photos of their personal spaces. This strategy bridged social media engagement with on-site marketing to create a more connected and interactive brand experience. The overall design reflects the brand’s core identity through cohesive visual elements, intuitive UX, and a professional tone tailored to appeal to the target audience.