Pratt Norman LLP, a boutique entertainment law firm, required a full visual identity system including logo design, logo animation, brand guidelines, stationery design, and a responsive website.

The firm specializes in entertainment and media law in Canada, with a focus on supporting artists, new media pioneers, and production companies.

The visual identity balances professionalism with a modern aesthetic, reinforcing the firm’s expertise, precision, and forward-thinking approach. The design language communicates a confident and intelligent brand personality while maintaining a polished tone. The identity also reflects the firm’s focus on growth and investment in emerging ideas and talent, positioning Pratt Norman as a partner to creative industries and production-focused clients.