Pratt Norman LLP, a boutique entertainment law firm, required a visual identity for their brand including a logo system, logo animation, brand standards guideline, stationery design, and a responsive website design for the firm.

The brand offering, message and personality of Pratt Norman is defined by a few yet distinct characteristics that form the communication goal for this design. The first defines the expert legal services offered by Pratt Norman, a boutique entertainment, and media law firm in Canada. The design elements featured reinforce the brand’s message of expert as well as exhibits their hardworking and smart nature. It showcases their modern and stylish brand personality. The design highlights the brand’s focus on development and their desire to invest in great ideas and great people as well as focuses the design on the brand’s target audience of artists, new media pioneers, and production companies.