THE ASK

Design a comprehensive motion package for a fictitious television network, creating the network name, description, and slogan that defines both the network and its respective target audience. Establishing a brand identity, as well as customizing stock and open source footage to enhance the brand message within the composition as well design graphic animations, moving brand components, and animated graphics and typography within the package.

THE APPROACH

The network for this broadcast package is titled Carved TV, a winter sports channel that focuses primarily on snowboarding. The name was created with the action in mind: carving of the snow. The channel utilizes winter programs that are featured in the mountains. The programs typically feature snowboarding but also extends to other winter sports such as skiing, must-visit chalets/resorts and any sport that can play on the name carved (such as ice hockey or skating). The slogan attached to this broadcast channel is “Meet us at the Mountains” reinforcing the description of the channel and the focus on snowboarding. This is also inviting the target audience to join the programming as well establishing the location of the activities and the purpose of the channel.

The primary target audience is 15-45 year olds that are passionate about snowboarding and winter sports. The target audience loves the excitement and adventure of spending the cold winter days in the mountains, and of the specific lifestyle and sport culture that snowboarding creates. The brand identity, network name and focus of the design elements within this broadcast package highlights the thrill, adventure, and freedom that the mountains, snowboarding and its subsequent lifestyle provides.