THE ASK

PharmaCare provides front and back end technology solutions for retail pharmacies; proving both hardware and software for prescription filling, interaction notification, inventory and accounting. The audience are independent pharmacists store owners across Canada. They are in need of a brochure for an upcoming industry trade show. The purpose of the brochure is to get the attention of pharmacists and store owners as they are traveling through the trade show and deliver the PharmaCare message of innovation and partnership. 

THE APPROACH

The design of the brochure is built around conveying the core themes of innovation and partnership. Visual elements such as shape, line, colour, and layout work together to support and communicate this message effectively. At the heart of the layout is a central hexagon, symbolizing connection and collaboration—key aspects of PharmaCare’s partnerships with independent pharmacists. This hexagon overlaps a diagonal rectangle, establishing visual proximity and flow, while two dynamic triangles on either side introduce energy and direction. Together, these shapes strike a balance between movement and structure, reinforcing the theme of innovation. The overall design is grounded, representing the stability and trust that underpin PharmaCare’s relationships with pharmacy professionals. Imagery plays a crucial role, with visuals selected to directly reflect the daily roles and responsibilities of pharmacists. This relevance ensures an immediate connection with the target audience. The use of circular and oval shapes within the imagery subtly emphasizes unity and partnership, while diagonal lines created by elements such as test tubes and technology evoke progress and transformation, aligning with the message of innovation.