PharmaCare provides front and back end technology solutions for retail pharmacies; proving both hardware and software for prescription filling, interaction notification, inventory, and accounting. PharmaCare was in need of a brochure for an upcoming industry trade show that marketed to pharmacists and independent store owners while delivering the PharmaCare’s message of innovation and partnership. 

The design of the brochure is built around conveying the core themes of innovation and partnership. Visual elements such as shape, line, colour, and layout work together to support and communicate this message effectively. At the heart of the layout is a central hexagon, symbolizing connection and collaboration—key aspects of PharmaCare’s partnerships with independent pharmacists. The hexagon overlaps a diagonal rectangle, establishing visual proximity and flow, while two dynamic triangles on either side introduce energy and direction. Together, these shapes strike a balance between movement and structure, reinforcing the theme of innovation. Imagery plays a crucial role, with visuals selected to directly reflect the daily roles and responsibilities of pharmacists ensuring a connection with the target audience.