BRAND IDENTITY & LOGO DESIGN
GREEN SPACE
Green Space, a landscape architectural firm, provides expertise in landscape architecture, arboriculture, urban ecology, LEED and green roof design. Green Space strives to augment the urban experience by connecting people to nature and enhancing site ecologies.
Green Space required a visual identity, including a logo system, colour palette and typography with two execution approaches that included a folder design and a billboard hoarding design.
The design represents the brand’s focus on their expertise as well as their their corporate and professional services. The design highlights their architectural focus, passionate professional voice, and naturally creative personality while applying to their corporate and professional target audience.
Client:
Toronto Film School Project
Brand Identity Design
Logo Design
Folder Design
Billboard Design
Services:
Primary Logo Design - Horizontal
Primary Logo Design - Vertical
Black & White Logo Design - Horizontal
Black & White Logo Design - Vertical
Colour Palette & Typography
Executive Approach 01
This design approach highlights Green Space’s professionalism through a clean, minimal aesthetic that emphasizes the brand’s primary green—Pantone 357C. The layout also incorporates the quaternary yellow, Pantone 1225C, creating a subtle but effective color contrast. Inspired by the core geometric forms found in the logo, this concept features enlarged elements of the logo shape to establish visual interest and brand recognition. The use of shape and imagery reinforces the brand’s mission of enriching urban environments and ecological spaces, tying visual identity to core values.
Executive Approach 02
This approach maintains the clean and minimal aesthetic, utilizing Green Space’s dark green colour, Pantone 3435C, while placing emphasis on the brand’s secondary color, Pantone Cool Gray 5C and white. Other brand colors are subtly integrated through the supporting imagery. Full-color elements are reserved for depictions of people and nature, emphasizing Green Space’s connection to community and the natural world within urban settings. The rest of the imagery remains in grayscale to create contrast and focus. This approach reflects the brand's passionate professional voice and naturally creative personality, while visually supporting Green Space's mission to enrich the urban experience by connecting people to nature and enhancing site ecologies.
