This project involves the development of a comprehensive motion broadcast package for a fictional television network. The scope includes the creation of a network name, brand description, and slogan that clearly define the channel’s identity and target audience. The package also encompasses the design and animation of graphic elements and brand assets as well as the integration of customized stock and open-source footage — all crafted to reinforce the network's visual and narrative identity.

The network, titled Carved TV, is a winter sports channel with a core focus on snowboarding. The name Carved draws directly from the action of carving through snow, a defining motion of the sport. Carved TV features a range of mountain-based programming, primarily centered around snowboarding but also encompassing skiing, alpine resorts, chalets, and other winter sports that play off the concept of carving — such as ice hockey and figure skating. The channel’s slogan, “Meet Us at the Mountains,” reinforces its location-centric focus and the community-driven lifestyle of snow sports. It serves as both an invitation to viewers and a positioning statement that reflects the adventurous spirit of the brand. Carved TV is designed for a primary audience of 15 to 45-year-olds who are passionate about snowboarding, skiing, and mountain culture. This demographic thrives on the excitement, independence, and adrenaline that come with winter sports, while also embracing the social and lifestyle aspects that surround them. The visual identity and motion design elements within this package embody the thrill, freedom, and adventure of snowboarding and mountain life. Every component—from the brand identity, network name, design elements utilized to the dynamic transitions and curated footage—works cohesively to create a compelling brand experience that speaks directly to the Carved TV audience.