RELISH
BRAND IDENTITY SYSTEM
Relish is a food and lifestyle multimedia streaming platform centered on contemporary living, with an emphasis on style, culture, and environmental awareness. The network features video-based programming across food, beauty, fashion, home & design, lifestyle, entertainment, and travel, with an overall tone that is celebratory, positive, and inspirational.
This project involved the development of a full brand identity system, including logo design, visual standards, and multi-platform applications focused on storytelling and brand experience. Deliverables included a business card, Instagram identity, microsite wireframes, and a promotional launch video storyboard. The feature show Gourmet Green also required a wordmark and banner design as part of the launch.
Relish’s visual identity uses shape, line, colour, and imagery to reflect its celebratory and uplifting personality. Warm, bright, and vibrant colours support a dynamic visual language designed to feel energetic and alive across its platform. These elements work together to create a cohesive and consistent identity that supports both audience engagement and brand growth.
Toronto Film School (Academic Project)
Client:
Brand Identity
Logo Design
Logo Animation
Brand Standards Guide
Business Card Design
Instagram Visual Identity
Brochure Microsite Design Concept
Launch Promo Video Storyboard
Deliverables:
Brand Identity System
Primary Logo
Other Logo Variations
Colour Palette & Typography
Brand Standards Guide
Logo Animation
Brand Applications
Logo Application & Merchandise Designs
Business Card Design
Digital Identity
Instagram Visual Identity
Brochure Microsite Wireframes Design
Campaign Story
Launch Promo Video Storyboard Design
Storyboard
Video Intro
Scene 1: Fashion/Beauty
Scene 2: Food
Scene 3: Home
Scene 4: Travel
Video Conclusion