Relish is Canada’s new food and lifestyle multimedia media-platform HD service. The modern eco network features video based programming that celebrates contemporary living with a layer of stylish environment responsibility. The streaming services covers topics such as food, beauty, fashion, home & design, lifestyle, entertainment, and travel. The overall tone of Relish is celebratory, positive, and inspirational. 

Relish required a distinct and complete brand identity including a logo design, complete visual standards, and multi-platform deliverables that focused on establishing storytelling and brand experience. Relish also required a business card design, Instagram visual design, brochure microsite wireframes and a promotional video storyboard. Their feature show: Gourmet Green also required a new wordmark and banner image design that would be included in Relish’s promotional launch. 

Relish’s design utilizes design elements such as shape, line, colour, and imagery to tell a story that represents Relish’s celebratory, joyful, positive, and uplifting personality. It’s warm, bright, vibrant colours and dynamic visual voice reveal a dynamic energy for the brand that is ever changing and made to feel alive across its product platform. The elements utilized in its visual identity establish a cohesive, aesthetically pleasing, and consistent visual voice that aids in launching the Relish brand to both its target audience and its potential collaborators showcasing its dynamic, celebratory, uplifting, and contemporary personality.