RELISH

THE ASK

To create a distinct and complete brand identity for Relish, a modern eco network and HD streaming service. The brand identity will include the design of a logo, complete visual standards, and multi-platform deliverables that focus on establishing storytelling and brand experience. This will include a logo system, colour palette, and typography system, layout and imagery standards, brand standards guide, as well as marketing. This will include a business card design, Instagram visual design, brochure microsite wireframes and promo video storyboard. Their feature: Gourmet Green also required a new wordmark and banner image design. 

THE APPROACH

Using design elements: shape, line, colour, and imagery to tell a story that represents Relish’s celebratory, joyful, positive and uplifting personality. It’s warm, bright, vibrant colours and dynamic visual voice reveal a dynamic energy for the brand that is ever changing and made to feel alive across its product platform. The elements utilized in its visual identity establish a cohesive, aesthetically pleasing, and consistent visual voice that aids in launching the Relish brand to both its target audience and its potential collaborators showcasing its dynamic, celebratory, uplifting  and contemporary personality.