HI, I’m Fran Simpson
I’m a Graphic Designer, Illustrator, and Photographer with South African roots, currently based in Vancouver. Having called many places home, I’ve developed a deep appreciation for diverse cultures, perspectives, and stories—each shaping the way I see and interpret the world. My creative passions—design, illustration, and photography—allow me to explore and express ideas from a unique, multifaceted perspective. My journey began with a foundation in traditional art, eventually expanding into the world of Media and Communications. I earned a Bachelor's Degree in Media, Information and Technoculture (MIT) from Western University. For the past 15 years, I’ve worked in Broadcast Television as part of the camera department, combining my passion for photography and film in a hands-on, dynamic, visual storytelling environment. While this career nurtured one creative passion, it also brought to light the parts of my artistic identity I had yet to fully explore. That realization led me back to art and media—and ultimately to the Graphic Design and Interactive Media program at Toronto Film School, where I fully reconnected with my creative roots. Since then, I’ve been building a career that blends visual storytelling, artistic expression, and design thinking—always aiming to create meaningful, visually engaging work.
SERVICES
EDITORIAL & PRINT DESIGN| BRAND IDENTITY DESIGN & LOGO DESIGN | ILLUSTRATION | WEBSITE DESIGN| MOTION GRAPHICS | PHOTOGRAPHY
EDITORIAL & PRINT DESIGN
An artistic and strategic approach to creating printed materials that prioritizes visual harmony, readability, and impactful communication. This encompasses elements—such as layout, typography, imagery, and color—to enhance the storytelling and functionality of physical media. Applying to a range of formats including books, book covers, articles and magazine layout, brochures, posters, packaging & label design.
ILLUSTRATION
Expressing ideas, emotions, and narratives through artistic expression, digital drawing, illustration, and composed imagery. Blending creativity and communication to produce compelling visuals across various formats, including posters, flyers, infographics, iconography, book covers, and digital content.
BRAND IDENTITY & LOGO DESIGN
Creating a cohesive visual identity that defines and represents a brand across all touch-points. Designing key elements such as logos, colour palettes, typography, iconography, and other visual components that ensure brand recognition and consistency across digital, print, packaging, and environmental platforms.
WEBSITE DESIGN
Designing and building websites that are both visually engaging and functionally responsive. This includes crafting the overall aesthetic—such as layout, colour, typography, and interactive elements—while also developing the front-end structure to ensure seamless user experience and performance across devices producing accessible, user-centered digital environments.
MOTION GRAPHICS
Enhancing visual communication through motion graphics by adding movement and timing to text, imagery, or illustrations thereby transforming static designs into engaging and informative experiences.
PHOTOGRAPHY
Capturing subjects through high-quality photography that blends creativity, technical skill, and thoughtful composition to produce compelling visuals that tell a story. Whether used as standalone imagery or integrated into broader design work to enhance the emotional depth and visual impact of a project.
SKILLS
TECHNICAL SKILLS
PHOTOSHOP
ILLUSTRATOR
INDESIGN
AFTER EFFECTS
ADOBE ACROBAT
MICROSOFT